Rich Fitzmaurice.

Returned to CMO consultancy following the successful sale of Intertrust, working with global clients on marketing, communications and branding:

• Global accountancy firms: Activities included developing their marketing strategy to drive revenue and enhance exit valuation and hiring the team to deliver it.
• Tax and asset protection firm: assessed options after a series of strategic M&As in the US and EMEA, collaborating with the CEOs of acquired brands, the holding company and the PE firm to advise on consolidation.
• Alternative investment SaaS platform: supported a seamless transition from outgoing to incoming CEO, liaising directly with the new CEO and board to create a full communications playbook, including official announcements.
• PE firm: assessed the current readiness and future potential of a target acquisition’s marketing function.
• FinTech SaaS provider: built the first marketing function for a cloud-native core banking platform unicorn.
• Sir Ranulph Fiennes: managed commercial opportunities for the renowned British explorer, author and speaker. Successfully conceived, pitched and sold a movie based on Sir Ranulph’s life to Universal Pictures.

Founded Paartner Limited and, through it, acquired b2bmarketing.com from John M. Coe, the legend credited with coining the term ‘B2B marketing’ in 1997.

• Built a practitioner-led media arm and community to be the global home ground for B2B marketers including the core website, community Club House and jobs and events platforms.
• Conceived, designed and shipped the Paartner MVP, a MarTech referral platform. I then led sales to more than 30 enterprise clients.
• Taught myself to vibe code to speed up product development and now ranked in top 10% of developers on Lovable.

A Euronext-listed company, Intertrust Group was a world-leading provider of specialised administration services to corporates, funds, capital markets and family offices in 30+ jurisdictions, employing around 4,500 people.

Appointed on the strength of my track record at TMF Group to modernise Intertrust’s marketing and communications function and build a lead-generation engine to fuel growth. Reported to the CCO and led a team of 35.

• Revitalised marketing and communications for a €564M revenue business with 45 offices in 30+ countries – set a clear vision and strategy, refreshed regional talent structures, and scaled the team to 35 marketers.
• Grew marketing-generated pipeline from €12M to €25M ACV in the first year, and to €45M+ by the second, led by campaigns such as ‘More Power to You’ and a new digital strategy that produced a tenfold increase in enquiries.
• Delivered a new global brand identity and promoted ESG credentials, including new logo, brand guidelines and tone of voice, and built a partnership with international charity Kiva.
• Launched a global campaign with renowned Italian referee Pierluigi Collina, ‘The World’s Best Referee’, reinforcing the firm’s compliance, rules and respect for authorities positioning.
• Positioned Intertrust as a premium player via the ‘Private Funds Industry Live’ campaign, broadcasting from key industry events on LinkedIn Live.
• Integrated acquired brands, including Viteos, harmonising marketing and communications post-acquisition.
• Unlocked new revenue by bundling existing products and services into new propositions tailored to new opportunities, from real estate in Wuhan to SPACs in New York.
• Built a new internal communications function, working with HR to conceptualise and run ‘Dare to Dream’ live broadcasts with key executives, reconnecting colleagues with the company’s purpose and values.
• Raised employee engagement through frequent ‘think tanks’ and a new generation of Employee Ambassadors acting as local change agents through digital transformation and acquisition.
• Played an integral role in Intertrust’s sale process, acquisition and delisting during a turbulent period for the business.

A Dutch multinational professional services firm with 125 offices spanning 84 jurisdictions and c.10,000 staff, TMF Group provides accounting, compliance, tax, HR and global payroll services to help clients invest and operate safely worldwide.

Hired as the business recognised the need for a joined-up marketing and communications approach following a large-scale merger. Reported to the CEO, sat as a Member of ExCo, and led a team of 85 with a €12.5M budget.

• Built and matured a global marketing and communications capability, defining structure, roles, responsibilities and metrics, and scaling the team from 3 to 85 marketers across the Americas, EMEA and APAC.
• Grew marketing-generated pipeline from zero to €12M ACV in 2013 and €22M in 2014, rising year on year to over €103M by 2018 – more than €250M in TCV – via a digital-centric campaign approach.
• Consolidated 34 global websites into a single ‘Supersite’, increasing web leads from 1 to 45–50 per day.
• Overhauled the brand across all 84 countries, shaping a global brand strategy with consistency across every client touchpoint. Lifted brand awareness worldwide through content, thought leadership and PR, achieving global TV news coverage on the BBC, CNN, NY Times and WSJ, and integrated 50+ acquired brands including the TMF Group and Equity Trust merger.
• Reduced client churn by instigating a global client satisfaction programme and new insight tools that drove Managing Director ownership and engagement, incentivised with new scorecards.
• ExCo duties: supported expansion and diversification, M&A to rebalance regions, influenced sales structure and plans, and led major tech investments including CRM and the creation of shared service centres.
• Handled communications through crisis situations, including hostage situations, malware attacks and investigative journalism. I have plenty of stories to tell and grey hairs to show for them.

BT Global Services (now BT Global) is a multinational division of BT Group that provides network, security, and cloud IT services to large corporations and government organizations in 172 countries worldwide.

• Global Key Account Marketing Lead and Sector Marketing Manager: delivered the marketing vision for the Professional Services sector for BT Group’s division focused on global IT Networked services.
• Built a Key Account Marketing strategy generating leads worth £2.6BN+ ACV, recognised by research firm Gartner as a market differentiator for BT Group.